Shopping for Bridesmaids That's Effortless, Stylish and Fun
Brideside, a new style and shopping resource for bridal parties, announced the launch of its online platform, Brideside.me. Combining the experience of a bridal magazine’s editorial content, along with a highly curated collection of designer dresses found at top bridal boutiques, Brideside is a unique all-in-one resource that makes finding the right bridesmaids dress for any wedding effortless and fun.
Brideside takes the bridal boutique online and enhances it with sophistication and style. At Brideside, brides can browse the collection, build their Brideside Box for bridesmaids to try on at-home, and buy bridesmaid dresses all in one place. The site offers over 120 different designer dresses, many of which are exclusive to Brideside, and over 100 different color palettes, all of which are searchable by length, fabric and style. Real Wedding galleries with proprietary click-to-purchase wedding photography allows brides to chat with the bride about looks she loves, or shop the look quickly and easily.
The brainchild of co-founders, Sonali Lamba and Nicole Staple, Brideside was created as an expert resource for brides who struggle with finding beautiful bridesmaids dresses for a bridal party that is often geographically dispersed.
“There are too many horror stories of shopping for bridesmaid dresses, with appointment-only boutiques and knock-off online distributors “ says co-founder Nicole Staple, “With Brideside, we wanted to streamline the process and put the fun back into being a bridesmaid with technology that allows them to share ideas and styles that won’t make them cringe.”
In addition to providing brides with a unique one-of-a-kind collection of top designer dresses in multiple color palettes, Brideside also offers exclusive interviews with their designers, the opportunity for bridal parties to review dresses they have worn and an accurate fit and sizing guide from Clothes Horse, a leading online sizing recommendation engine.
For more information visit Brideside.me
Brideside is an inspirational and streamlined shopping site for bridal parties. Co-founders, Sonali Lamba and Nicole Staple, met at Northwestern's Kellogg School of Management where the concept for Brideside came together out of their shared interest in the wedding industry and love of fashion.