When Bigger Is't Better
A New Line of Lingerie for the Proud to be Petite
Call it flat out fabulous. Lula Lu Petite Lingerie has a treasure chest of beautiful, sexy lingerie for small-busted women. The nations first specialist in flawless fit for the petite frame, Lula Lu is proving that bigger doesnt have to be better.
As a small-bra consumer herself, designer Ellen Shing (a 36A) was once frustrated in her attempts to find bras that fit and flatter. Although the industry definition of petite refers to a height of less than 54, it does not typically address bust measurements or women who are tall but have small frames. Women like Ellen, as well as those with both a small band and cup size, struggle to find bras that fit, often settling for ill-fitting, uncomfortable models.
A common misconception in todays society is that women with little chests want to be bigger. However, many small-busted women are perfectly content with their size. The only problem is that their size is hard to find on typical lingerie racks. When Ellen started her research in the petite lingerie market, she heard horror stories of other small-busted women asked by a bra-fitter why they needed a bra in the first place or worse, directed to the childrens department.
I could empathize with my friends who were small busted and knew there had to be something better, says Shing. Women were tired of bras caving in, gapping and puckering. These are women who dont want augmentation and are happy with their size. Theyre just unhappy they cant find anything to fit them.
Here in lies the concept of Lula Lu Petite Lingerie. Offering sizes 30AA to 38A, Lula Lu carries comfortable and fashionable lingerie that not only fits the petite figure but is flattering as well. The collection is also the first in the United States to develop the AAA cup, starting at size 32AAA to 36AAA. With styles ranging from the basic t-shirt bra to lacey bras and bralettes, as well as sexy panties, thongs and corsets, petite women are sure to find great fitting lingerie paired with the highest standards of style and quality. Each style must be thoroughly researched and tested for quality and fit before it is deemed worthy of the name Lula Lu. Collection ranges in price $46-$90 for bras and corsets and $26-$30 for bottoms.
Lula Lu Petites can be found online at www.lulalu.com, as well as at Shings own boutique, Lula Lu Petite Lingerie, in San Mateo, CA. The only retail spot of its kind in the U.S. and Canada, the store caters to smaller-busted women of all heights and sizes by offering a wide selection of great fitting bras, panties, lingerie and sleepwear. In addition to her Lula Lu Petites brand, Shing also carries selections from brands such as Wacoal Petite, Bodas and Eberjey.