Wedding season is almost here and everyone from the bride to the wedding party always wants to look their best for the celebration. You’ve got the dress, jewelry and shoes, but a dull smile can put a damper on the big day. Make sure your most precious accessory – their smile – is sparkling bright with Colgate Optic White! After a week of brushing with this powerful paste, teeth will be one shade whiter and after a month, teeth can whiten by at least three shades! The secret ingredient? It’s hydrogen peroxide – the same whitening ingredient as strips – to give teeth a lasting white. Other whitening toothpastes only contain silica, which gets rid of stains on the surface of teeth, but Optic White’s hydrogen peroxide removes the deep stains from beneath the surface, whitening teeth from the inside out. For more information visit www.colgate.com.